Picking the Right Size Ads
January 10th, 2007 by Justin Maier
When you’re placing your ads its crucial that you chose the right size.
Things to keep in mind
- Will it affect my design? - Obviously you don’t want to pick a ad size that would in any way destroy your users experience. While it is good to make the ads noticeable, it is bad when users come to your page and cannot access the content they came there for because ads are covering the text.
- What will fit where? - It is important to maximize the amount of ads in each space. Be aware of the ad sizes.
Size Tips
- Mix it up - Constant exposure to the same kind of ad in the same location can cause users to be blind to your ads. Changing the location of ads on your page every 3 months while prevent ad blindness.
- Use new ads sizes - Several sizes have been overdone. Stay away from horizontal banner ads sizes such as 468×80, 468×60. While they work ok, vertical banners have been receiving more clicks. Hot sizes include 336×280, 300×250, 160×600
- Use new ad formats - while it is sometimes smart to blend your ads by using text links and appropriate colors, there is times that you want them to stand out. One of the best way to make your ads stand out is by using an ad format that people dont see to often, such as the new video ads

January 10th, 2007 at 7:57 pm
[…] Equally Important as putting ads in good places is, picking the right size for your ads […]